{"id":1239,"date":"2025-01-09T15:00:00","date_gmt":"2025-01-09T14:00:00","guid":{"rendered":"https:\/\/leadmarktblog.com\/?p=1239"},"modified":"2025-01-29T09:22:10","modified_gmt":"2025-01-29T08:22:10","slug":"%d8%a7%d9%85%d8%aa%d8%ad%d8%a7%d9%86-%d9%81%d9%8a-%d9%85%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9","status":"publish","type":"post","link":"https:\/\/leadmarktblog.com\/en\/%d8%a7%d9%85%d8%aa%d8%ad%d8%a7%d9%86-%d9%81%d9%8a-%d9%85%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9\/","title":{"rendered":"\u0627\u0645\u062a\u062d\u0627\u0646 \u0641\u064a \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629"},"content":{"rendered":"<p>\u064a\u0633\u0631\u0651\u0646\u0627 \u0623\u0646 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href=\"#\u0627\u0644\u0633\u0624\u0627\u0644-\u0627\u0644\u062b\u0627\u0646\u064a-6-\u0646\">\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062b\u0627\u0646\u064a:\u00a0 6 \u0646<\/a><\/li><li class=\"\"><a href=\"#\u0627\u0644\u0633\u0624\u0627\u0644-\u0627\u0644\u062b\u0627\u0644\u062b-6-\u0646\">\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062b\u0627\u0644\u062b:\u00a0 6 \u0646<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#\u0627\u0644\u0625\u062c\u0627\u0628\u0629-\u0627\u0646-\u0623\u0633\u0626\u0644\u0629-\u0627\u0644-\u0627\u0645\u062a\u062d\u0627\u0646-\u0641\u064a-\u0645\u0642\u064a\u0627\u0633-\u0627\u0644\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\">\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0646 \u0623\u0633\u0626\u0644\u0629 \u0627\u0644 \u0627\u0645\u062a\u062d\u0627\u0646 \u0641\u064a \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 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\u0634\u0647\u062f\u062a \u0627\u0644\u0633\u0628\u0639\u064a\u0646\u064a\u0627\u062a \u062a\u062d\u0648\u0644\u0627\u064b \u062c\u0630\u0631\u064a\u0627\u064b \u0625\u0644\u0649 \u062a\u0628\u0646\u064a \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0645\u064f\u0646\u062a\u0642\u0644\u0629\u064b \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0636\u064a\u0642 \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0625\u0644\u0649 \u062a\u0628\u0646\u064a \u0645\u0646\u0638\u0648\u0631 \u0623\u0648\u0633\u0639 \u064a\u0634\u0645\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u0648\u0642\u062f \u0623\u0633\u0647\u0645 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u0641\u064a \u0638\u0647\u0648\u0631 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\u062d\u064a\u062b \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0623\u0648 \u0627\u0644\u0646\u0638\u0631\u064a\u0627\u062a.<\/li>\n\n\n\n<li>\u0627\u0633\u062a\u0639\u0631\u0636 \u0623\u0647\u0645 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u0648\u0627\u062c\u0647\u062a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u0641\u062a\u0631\u0629.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0633\u0624\u0627\u0644-\u0627\u0644\u062b\u0627\u0644\u062b-6-\u0646\"><strong><em><u>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062b\u0627\u0644\u062b<\/u><\/em><\/strong><em><u>:&nbsp; <strong>6 \u0646<\/strong><\/u><\/em><\/h3>\n\n\n\n<p>\u0639\u0644\u0649 \u0636\u0648\u0621 \u0645\u0627 \u062f\u0631\u0633\u062a \u060c \u0627\u0634\u0631\u062d \u0628\u0627\u062e\u062a\u0635\u0627\u0631 \u0643\u064a\u0641 \u062a\u064f\u0639\u062a\u0628\u0631 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0645\u062d\u0631\u0643\u064b\u0627 \u0631\u0626\u064a\u0633\u064a\u064b\u0627 \u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0646\u062c\u0627\u062d.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u0625\u062c\u0627\u0628\u0629-\u0627\u0646-\u0623\u0633\u0626\u0644\u0629-\u0627\u0644-\u0627\u0645\u062a\u062d\u0627\u0646-\u0641\u064a-\u0645\u0642\u064a\u0627\u0633-\u0627\u0644\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\"><strong>\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0646 \u0623\u0633\u0626\u0644\u0629 \u0627\u0644 \u0627\u0645\u062a\u062d\u0627\u0646 \u0641\u064a \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0625\u062c\u0627\u0628\u0629-\u0639\u0646-\u0627\u0644\u0633\u0624\u0627\u0644-\u0627\u0644\u0623\u0648\u0644\"><strong>\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0623\u0648\u0644: <\/strong><\/h3>\n\n\n\n<p><strong>\u0627\u0643\u0645\u0627\u0644 \u0627\u0644\u0641\u0631\u0627\u063a\u0627\u062a \u0628\u0645\u0627 \u064a\u0646\u0627\u0633\u0628\u0647\u0627 8 \u0646<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u064a\u062a\u0636\u0645\u0646 \u062a\u062d\u0644\u064a\u0644 <a href=\"https:\/\/leadmarktblog.com\/en\/%d8%a7%d9%84%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%ae%d8%a7%d8%b1%d8%ac%d9%8a-%d9%84%d9%84%d9%85%d9%86%d8%b8%d9%85%d8%a9\/\">PESTEL <\/a>\u0645\u0627 \u064a\u0644\u064a:\u00a0<strong>\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629\u060c \u0648\u0627\u0644\u0628\u064a\u0626\u064a\u0629\u060c \u0648\u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644.<\/strong> 2<\/li>\n\n\n\n<li>\u062a\u062d\u0644\u064a\u0644 &#8220;SWOT&#8221; \u0643\u0644 \u062d\u0631\u0641 \u0641\u064a\u0647 \u064a\u0631\u0645\u0632 \u0625\u0644\u0649 \u0639\u0646\u0635\u0631 \u0641\u064a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0647\u064a \u0643\u0627\u0644\u0622\u062a\u064a:&nbsp;<strong>\u0627\u0644\u0642\u0648\u0629<\/strong><strong> (Strengths)<\/strong><strong>\u060c \u0648\u0627\u0644\u0636\u0639\u0641<\/strong><strong> (Weaknesses)<\/strong><strong>\u060c \u0648\u0627\u0644\u0641\u0631\u0635<\/strong><strong> (Opportunities)<\/strong><strong>\u060c \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a<\/strong><strong> (Threats).<\/strong> 2<\/li>\n\n\n\n<li>\u062a\u0639\u0631\u0651\u0641 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0623\u0646\u0647\u0627:\u00a0<strong>\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630 <a href=\"https:\/\/leadmarktblog.com\/en\/%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d8%b1%d9%82%d8%a7%d8%a8%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9\/\">\u0648\u0627\u0644\u0631\u0642\u0627\u0628\u0629 <\/a>\u0639\u0644\u0649 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0641\u064a \u0628\u064a\u0626\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u064f\u062a\u063a\u064a\u0631\u0629<\/strong>.1.5<\/li>\n\n\n\n<li>\u062a\u0637\u0648\u0631 \u0627\u0644\u0641\u0643\u0631 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u062f\u0627\u0631\u0633\u060c \u0646\u0630\u0643\u0631 \u0645\u0646 \u062b\u0644\u0627\u062b\u060c \u0647\u064a:&nbsp;<strong>\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 (\u0645\u062b\u0644 \u062a\u0634\u0627\u0646\u062f\u0644\u0631)\u060c \u0648\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 (\u0645\u062b\u0644 \u0623\u0646\u0633\u0648\u0641)\u060c \u0648\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0642\u0627\u0626\u0645\u0629 (\u0645\u062b\u0644 \u0628\u0648\u0631\u062a\u0631<\/strong><strong>(<\/strong><strong>. <\/strong>1.5<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u0648:&nbsp;<strong>\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627\u060c \u0628\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a<\/strong><strong> <\/strong><strong>\u0648\u0645\u0634\u0627\u0631\u0643\u0629 \u0643\u0628\u0627\u0631 \u0627\u0644\u0645\u062f\u0631\u0627\u0621<\/strong><strong>.<\/strong>&nbsp; \u064a\u064f\u0645\u0643\u0646 \u0623\u0646 \u064a\u062e\u062a\u0644\u0641 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u062d\u0633\u0628 \u062d\u062c\u0645 \u0648\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629. 1<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0625\u062c\u0627\u0628\u0629-\u0639\u0646-\u0627\u0644\u0633\u0624\u0627\u0644-\u0627\u0644\u062b\u0627\u0646\u064a-6-\u0646\"><strong>\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0627\u0644\u0633\u0624\u0627\u0644&nbsp; \u0627\u0644\u062b\u0627\u0646\u064a: &nbsp;6 \u0646<\/strong><\/h3>\n\n\n\n<p>\u0636\u0645\u0646 \u0645\u0631\u0627\u062d\u0644 \u062a\u0637\u0648\u0631 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0634\u0647\u062f\u062a \u0627\u0644\u0633\u0628\u0639\u064a\u0646\u064a\u0627\u062a \u062a\u062d\u0648\u0644\u0627\u064b \u062c\u0630\u0631\u064a\u0627\u064b \u0644\u062a\u0628\u0646\u064a \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0627\u0646\u062a\u0642\u0627\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0636\u064a\u0642 \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0625\u0644\u0649 \u0645\u0646\u0638\u0648\u0631 \u0623\u0648\u0633\u0639 \u064a\u0634\u0645\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u0648\u0642\u062f \u0633\u0627\u0647\u0645 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u0641\u064a \u0638\u0647\u0648\u0631 \u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062c\u062f\u064a\u062f\u0629.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u00a0\u0623\u0628\u0631\u0632 \u062b\u0644\u0627\u062b \u0645\u0633\u0627\u0647\u0645\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a <a href=\"https:\/\/leadmarktblog.com\/en\/%d9%85%d8%b1%d8%a7%d8%ad%d9%84-%d8%aa%d8%b7%d9%88%d8%b1-%d8%a7%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9\/\">\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0641\u0643\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/a> \u062e\u0644\u0627\u0644 \u0627\u0644\u0633\u0628\u0639\u064a\u0646\u064a\u0627\u062a:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u062c\u0645\u0648\u0639\u0629 \u0628\u0648\u0633\u0637\u0646 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629<\/strong><strong> (BCG):<\/strong>&nbsp;\u0623\u0628\u0631\u0632\u062a BCG \u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0637\u0648\u064a\u0631 &#8220;\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062d\u0641\u0638\u0629&#8221; (Portfolio Analysis). \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0627\u0629 \u062a\u064f\u0635\u0646\u0651\u0641 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0646\u0645\u0648 \u0627\u0644\u0633\u0648\u0642 \u0648\u062d\u0635\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a\u0647\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0644\u0643\u0644 \u0646\u0634\u0627\u0637 \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0623\u0648 \u062a\u062e\u0627\u0631\u062c\u064a\u0629 \u0645\u062f\u0631\u0648\u0633\u0629.<\/li>\n\n\n\n<li><strong>\u0634\u0631\u0643\u0629 \u0645\u0627\u0643\u064a\u0646\u0632\u064a<\/strong><strong>:<\/strong>&nbsp;\u0642\u062f\u0645\u062a \u0645\u0627\u0643\u064a\u0646\u0632\u064a &#8220;\u0625\u0637\u0627\u0631 \u0627\u0644\u0639\u0645\u0644 7S&#8221;\u060c \u0627\u0644\u0630\u064a \u0631\u0643\u0632 \u0639\u0644\u0649 \u0633\u0628\u0639\u0629 \u0639\u0646\u0627\u0635\u0631 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0646\u062c\u0627\u062d: \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0627\u0644\u0647\u064a\u0643\u0644\u060c \u0627\u0644\u0623\u0633\u0644\u0648\u0628\u060c \u0627\u0644\u0623\u0634\u062e\u0627\u0635\u060c \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a\u060c \u0627\u0644\u0623\u0646\u0638\u0645\u0629\u060c \u0648\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629. \u0623\u0628\u0631\u0632 \u0647\u0630\u0627 \u0627\u0644\u0625\u0637\u0627\u0631 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<\/li>\n\n\n\n<li><strong>\u0645\u0627\u064a\u0643\u0644 \u0628\u0648\u0631\u062a\u0631<\/strong><strong>:<\/strong>&nbsp;\u0633\u0627\u0647\u0645 \u0628\u0648\u0631\u062a\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0645\u064f\u0631\u0643\u0632\u0627\u064b \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u062e\u0645\u0633 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 (\u0627\u0644\u062a\u0647\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0628\u062f\u064a\u0644\u0629\u060c \u0642\u0648\u0629 \u0645\u0648\u0631\u062f\u064a \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062e\u0627\u0645\u060c \u0642\u0648\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646\u060c \u0627\u0644\u062a\u0646\u0627\u0641\u0633 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u062a\u0647\u062f\u064a\u062f \u062f\u062e\u0648\u0644 \u0634\u0631\u0643\u0627\u062a \u062c\u062f\u064a\u062f\u0629) \u0648\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u062a\u0648\u0641\u064a\u0631 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629.<\/li>\n\n\n\n<li><strong>\u0623\u0647\u0645 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u0648\u0627\u062c\u0647\u062a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0627\u0644\u0633\u0628\u0639\u064a\u0646\u064a\u0627\u062a<\/strong><strong>:<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u062a\u0646\u0628\u0624<\/strong><strong>:<\/strong>&nbsp;\u0627\u0632\u062f\u0627\u062f\u062a \u0633\u0631\u0639\u0629 \u0648\u062a\u063a\u064a\u0631\u0627\u062a \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644 \u062a\u0639\u0642\u064a\u062f\u0627\u064b\u060c \u0645\u0645\u0627 \u062c\u0639\u0644 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0648\u0648\u0636\u0639 \u062e\u0637\u0637 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 \u0623\u0645\u0631\u0627\u064b \u0635\u0639\u0628\u0627\u064b.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0645\u0641\u0631\u0637 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/strong><strong>:<\/strong>&nbsp;\u0623\u062f\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0634\u062f\u064a\u062f \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0625\u0644\u0649 \u0625\u0647\u0645\u0627\u0644 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0646\u062c\u0627\u062d \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630<\/strong><strong>:<\/strong>&nbsp;\u0638\u0644\u062a \u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u062d\u064a\u062b \u0644\u0645 \u062a\u0643\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062f\u0627\u0626\u0645\u0627\u064b \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0627\u0644\u0625\u062c\u0627\u0628\u0629-\u0639\u0646-\u0627\u0644\u0633\u0624\u0627\u0644-\u0627\u0644\u062b\u0627\u0644\u062b-6-\u0646\"><strong>\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062b\u0627\u0644\u062b: 6 \u0646<\/strong><\/h3>\n\n\n\n<p>\u062a\u064f\u0639\u062a\u0628\u0631 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0645\u062d\u0631\u0643\u064b\u0627 \u0631\u0626\u064a\u0633\u064a\u064b\u0627 \u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0646\u062c\u0627\u062d \u0644\u0623\u0646\u0651\u0647\u0627 \u062a\u0645\u062b\u0644 \u0631\u0623\u0633 \u0645\u0627\u0644 \u0628\u0634\u0631\u064a\u0651 \u0630\u0648 \u0642\u064a\u0645\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0623\u0639\u062f\u0627\u062f \u0645\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f. \u0646\u062c\u0627\u062d \u0623\u0648 \u0641\u0634\u0644 \u0623\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0645\u0647\u0645\u0627 \u0643\u0627\u0646\u062a \u0645\u064f\u062d\u0643\u0645\u0629\u060c \u064a\u0631\u062a\u0628\u0637 \u0627\u0631\u062a\u0628\u0627\u0637\u064b\u0627 \u0648\u062b\u064a\u0642\u064b\u0627 \u0628\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0648\u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641. \u0647\u0630\u0627 \u064a\u062a\u062c\u0644\u0649 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062b\u0644\u0627\u062b\u0629 \u0639\u0646\u0627\u0635\u0631 \u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.ammanu.edu.jo\/english\/pdf\/StaffResearch\/business\/10065\/%D8%B1%D8%A7%D8%B3%20%D8%A7%D9%84%D9%85%D8%A7%D9%84%20%D8%A7%D9%84%D9%81%D9%83%D8%B1%D9%8A%20%D8%A7%D9%84%D8%A7%D9%87%D9%85%D9%8A%D8%A9%D8%8C%20%D9%88%D8%A7%D9%84%D9%82%D9%8A%D8%A7%D8%B3%D8%8C%20%D9%88%D8%A7%D9%84%D8%A7%D9%81%D8%B5%D8%A7%D8%AD%20-%D8%AF%D8%B1%D8%A7%D8%B3%D8%A9%20%D9%81%D9%83%D8%B1%D9%8A%D8%A9%D8%8C%20%D9%85%D9%86%20%D9%88%D8%AC%D9%87%D8%A7%D8%AA%20%D9%86%D8%B8%D8%B1%20%D9%85%D8%AA%D8%B9%D8%AF%D8%AF%D9%87-.pdf\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0628\u0634\u0631\u064a<\/a>:<\/strong>\u00a0\u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062c\u0630\u0628 \u0648\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0630\u0648\u064a \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0648\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u0637\u0648\u064a\u0631 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\u0627\u0644\u0641\u0631\u064a\u0642.<\/li>\n\n\n\n<li><strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627<\/strong><strong>:<\/strong>&nbsp;\u062a\u062a\u0637\u0644\u0628 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0628\u0627\u0646\u062a\u0638\u0627\u0645\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u063a\u0630\u064a\u0629 \u0631\u0627\u062c\u0639\u0629 \u0628\u0646\u0627\u0621\u0629\u060c \u0648\u062a\u0648\u0641\u064a\u0631 \u0628\u0631\u0627\u0645\u062c \u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0645\u064f\u062e\u0635\u0635\u0629\u060c \u0648\u0641\u062a\u062d \u0641\u0631\u0635 \u0644\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0647\u0646\u064a.<\/li>\n<\/ul>\n\n\n\n<p>\u0641\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 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