{"id":4410,"date":"2026-05-16T12:38:58","date_gmt":"2026-05-16T11:38:58","guid":{"rendered":"https:\/\/leadmarktblog.com\/?p=4410"},"modified":"2026-05-16T12:38:59","modified_gmt":"2026-05-16T11:38:59","slug":"%d8%a7%d9%85%d8%aa%d8%ad%d8%a7%d9%86-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a-%d9%85%d8%b9-%d8%ad%d9%84%d9%87-2026","status":"publish","type":"post","link":"https:\/\/leadmarktblog.com\/en\/%d8%a7%d9%85%d8%aa%d8%ad%d8%a7%d9%86-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a-%d9%85%d8%b9-%d8%ad%d9%84%d9%87-2026\/","title":{"rendered":"\u0646\u0645\u0648\u0630\u062c \u0645\u0630\u0647\u0644: \u0623\u0642\u0648\u0649 \u0627\u0645\u062a\u062d\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0645\u0639 \u062d\u0644\u0647"},"content":{"rendered":"<p>\u0647\u0644 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class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#\u0623\u0633\u0626\u0644\u0629-\u0627\u0645\u062a\u062d\u0627\u0646-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\">\u0623\u0633\u0626\u0644\u0629 \u0627\u0645\u062a\u062d\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u00a0<\/a><ul><li><a href=\"#\u062f\u0631\u0627\u0633\u0629-\u0627\u0644\u062d\u0627\u0644\u0629-\u0634\u0631\u0643\u0629-\u0646\u0648\u0631-\u0644\u0644\u0645\u0648\u0627\u062f-\u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629-\u0627\u0644\u062c\u0632\u0627\u0626\u0631\u064a\u0629\">\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629: \u0634\u0631\u0643\u0629 \u0646\u0648\u0631 \u0644\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 \u0627\u0644\u062c\u0632\u0627\u0626\u0631\u064a\u0629<\/a><ul><li><a href=\"#\u0627\u0644\u0633\u0624\u0627\u0644-01-\u0627\u0644\u062a\u0634\u062e\u064a\u0635-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a-3-\u0646\u0642\u0627\u0637\">\u0627\u0644\u0633\u0624\u0627\u0644 01: \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u00a0 (3 \u0646\u0642\u0627\u0637)<\/a><\/li><li><a href=\"#\u0627\u0644\u0633\u0624\u0627\u0644-02-\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0648\u0636\u0639-\u0627\u0644\u062d\u0627\u0644\u064a-\u0644\u0644\u0634\u0631\u0643\u0629-6-\u0646\u0642\u0627\u0637\">\u0627\u0644\u0633\u0624\u0627\u0644 02: \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0644\u0634\u0631\u0643\u0629\u00a0 (6 \u0646\u0642\u0627\u0637)<\/a><\/li><li><a href=\"#\u0627\u0644\u0633\u0624\u0627\u0644-03-\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0648\u0645\u0635\u0641\u0648\u0641\u0629-\u0623\u0646\u0633\u0648\u0641-3-\u0646\u0642\u0627\u0637\">\u0627\u0644\u0633\u0624\u0627\u0644 03: \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641\u00a0 (3 \u0646\u0642\u0627\u0637)<\/a><\/li><li><a href=\"#\u0627\u0644\u0633\u0624\u0627\u0644-04-\u0627\u0644\u0645\u064a\u0632\u0629-\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629-\u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639-3-\u0646\u0642\u0627\u0637\">\u0627\u0644\u0633\u0624\u0627\u0644 04: \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u00a0\u00a0\u00a0\u00a0\u00a0(3 \u0646\u0642\u0627\u0637)<\/a><\/li><li><a href=\"#\u0627\u0644\u0633\u0624\u0627\u0644-04-\u0623\u0633\u0626\u0644\u0629-\u0646\u0638\u0631\u064a\u0629-\u0639\u0627\u0645\u0629-5-\u0646\u0642\u0627\u0637\">\u0627\u0644\u0633\u0624\u0627\u0644 04: \u0623\u0633\u0626\u0644\u0629 \u0646\u0638\u0631\u064a\u0629 \u0639\u0627\u0645\u0629\u00a0\u00a0 (5 \u0646\u0642\u0627\u0637)<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#\u0627\u0644\u0625\u062c\u0627\u0628\u0629-\u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629-\u062d\u0644-\u0627\u0645\u062a\u062d\u0627\u0646-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-\u0644\u0634\u0631\u0643\u0629-\u0646\u0648\u0631\">\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629: \u062d\u0644 \u0627\u0645\u062a\u062d\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0634\u0631\u0643\u0629 \u0646\u0648\u0631<\/a><ul><li><a href=\"#\u0625\u062c\u0627\u0628\u0629-\u0627\u0644\u0633\u0624\u0627\u0644-01-\u0627\u0644\u062a\u0634\u062e\u064a\u0635-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a-3-\u0646\u0642\u0627\u0637\">\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0624\u0627\u0644 01: \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (3 \u0646\u0642\u0627\u0637)<\/a><\/li><li><a href=\"#\u0625\u062c\u0627\u0628\u0629-\u0627\u0644\u0633\u0624\u0627\u0644-02-\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0648\u0636\u0639-\u0627\u0644\u062d\u0627\u0644\u064a-\u0644\u0644\u0634\u0631\u0643\u0629-6-\u0646\u0642\u0627\u0637\">\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0624\u0627\u0644 02: \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0644\u0634\u0631\u0643\u0629 (6 \u0646\u0642\u0627\u0637)<\/a><\/li><li><a href=\"#\u0625\u062c\u0627\u0628\u0629-\u0627\u0644\u0633\u0624\u0627\u0644-03-\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0648\u0645\u0635\u0641\u0648\u0641\u0629-\u0623\u0646\u0633\u0648\u0641-3-\u0646\u0642\u0627\u0637\">\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0624\u0627\u0644 03: \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641 (3 \u0646\u0642\u0627\u0637)<\/a><\/li><li><a href=\"#\u0625\u062c\u0627\u0628\u0629-\u0627\u0644\u0633\u0624\u0627\u0644-04-\u0627\u0644\u0645\u064a\u0632\u0629-\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629-\u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639-3-\u0646\u0642\u0627\u0637\">\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0624\u0627\u0644 04: \u0627\u0644\u0645\u064a\u0632\u0629 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\u062f\u062c.<\/p>\n\n\n\n<p>\u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u060c \u0644\u0627\u062d\u0638\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u062a\u0631\u0627\u062c\u0639\u0627\u064b \u0645\u0644\u062d\u0648\u0638\u0627\u064b \u0641\u064a \u062d\u0635\u062a\u0647\u0627 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0645\u0646\u0627\u0637\u0642\u060c \u0641\u064a \u0638\u0644 \u062f\u062e\u0648\u0644 \u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u062c\u062f\u062f \u064a\u0639\u062a\u0645\u062f\u0648\u0646 \u0639\u0644\u0649 \u062a\u0642\u0646\u064a\u0627\u062a \u062d\u062f\u064a\u062b\u0629 \u0641\u064a \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0623\u0633\u0639\u0627\u0631 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u062f\u0639\u0648\u0645\u0629. \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u062a\u062a\u0645\u064a\u0632 &#8220;\u0646\u0648\u0631&#8221; \u0628\u0633\u0645\u0639\u0629 \u062c\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u062c\u0648\u062f\u0629 \u0644\u062f\u0649 \u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0641\u0648\u0642 35 \u0633\u0646\u0629\u060c \u0648\u062a\u0645\u0644\u0643 \u0642\u0627\u0639\u062f\u0629 \u0645\u0648\u0632\u0651\u0639\u064a\u0646 \u0648\u0641\u064a\u0629\u060c \u063a\u064a\u0631 \u0623\u0646 \u0645\u0635\u0627\u0631\u064a\u0641 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u062a\u0631\u062a\u0641\u0639 \u0643\u062b\u064a\u0631\u0627\u064b \u0641\u064a \u0627\u0644\u062c\u0646\u0648\u0628 \u0627\u0644\u062c\u0632\u0627\u0626\u0631\u064a.<\/p>\n\n\n\n<p>\u0643\u0634\u0641 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0643\u0630\u0644\u0643 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0637\u0644\u0628\u0627\u064b \u0645\u062a\u0646\u0627\u0645\u064a\u0627\u064b \u0639\u0644\u0649 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\u062d\u0642\u064a\u0642\u064a\u0627\u064b\u061f \u0639\u0644\u0651\u0644 \u0625\u062c\u0627\u0628\u062a\u0643 \u0628\u0639\u0646\u0627\u0635\u0631 \u0645\u0646 \u0627\u0644\u0646\u0635.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0627\u0644\u0633\u0624\u0627\u0644-02-\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0648\u0636\u0639-\u0627\u0644\u062d\u0627\u0644\u064a-\u0644\u0644\u0634\u0631\u0643\u0629-6-\u0646\u0642\u0627\u0637\"><strong>\u0627\u0644\u0633\u0624\u0627\u0644 02: \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0644\u0634\u0631\u0643\u0629&nbsp; (6 \u0646\u0642\u0627\u0637)<\/strong><\/h5>\n\n\n\n<p>\u0623- \u0623\u062c\u0631\u0650 \u062a\u062d\u0644\u064a\u0644 SWOT \u0643\u0627\u0645\u0644\u0627\u064b \u0644\u0634\u0631\u0643\u0629 &#8220;\u0646\u0648\u0631&#8221; \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0639\u0637\u064a\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629\u060c \u0648\u0627\u0645\u0644\u0623 \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u062a\u0627\u0644\u064a:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><\/td><\/tr><tr><td><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u00a0(S)<\/strong> \u00a0 \u0643\u0644 \u0627\u0644\u0646\u0642\u0627\u0637<br>*<br>*<br>*<br>*<br>*<\/td><td><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 (W)<\/strong> \u00a0 \u0643\u0644 \u0627\u0644\u0646\u0642\u0627\u0637<br>*<br>*<br>*<br>*<br>*<\/td><\/tr><tr><td><strong>\u0627\u0644\u0641\u0631\u0635 (O)<\/strong> \u00a0 \u00a0 \u0643\u0644 \u0627\u0644\u0646\u0642\u0627\u0637<br><br>*<br>*<br>*<br>*<br>*<\/td><td><strong>\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a (T)<\/strong> \u00a0 \u00a0 \u0643\u0644 \u0627\u0644\u0646\u0642\u0627\u0637<br>*<br>*<br>*<br>*<br>*<br><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u0645\u0635\u0641\u0648\u0641\u0629 SWOT<\/figcaption><\/figure>\n\n\n\n<p>\u0628- \u0627\u0630\u0643\u0631 \u0639\u0627\u0645\u0644\u064e\u064a\u0646 \u062f\u0627\u062e\u0644\u064a\u064e\u0651\u064a\u0646 \u0648\u0639\u0627\u0645\u0644\u064e\u064a\u0646 \u062e\u0627\u0631\u062c\u064a\u064e\u0651\u064a\u0646 \u064a\u0624\u062b\u0631\u0627\u0646 \u0641\u064a \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u0634\u0631\u0643\u0629 &#8220;\u0646\u0648\u0631&#8221;.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0627\u0644\u0633\u0624\u0627\u0644-03-\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0648\u0645\u0635\u0641\u0648\u0641\u0629-\u0623\u0646\u0633\u0648\u0641-3-\u0646\u0642\u0627\u0637\"><strong>\u0627\u0644\u0633\u0624\u0627\u0644 03: \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641&nbsp; (3 \u0646\u0642\u0627\u0637)<\/strong><strong><\/strong><\/h5>\n\n\n\n<p>\u0623- \u062d\u062f\u0651\u062f \u0645\u0648\u0642\u0639 &#8220;\u0646\u0648\u0631&#8221; \u0641\u064a \u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641 \u0644\u0644\u0646\u0645\u0648 \u0648\u0641\u0642 \u0648\u0636\u0639\u0647\u0627 \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u062b\u0645 \u0627\u0642\u062a\u0631\u062d \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0646\u0645\u0648 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0647\u0627 \u0645\u0639 \u0627\u0644\u062a\u0628\u0631\u064a\u0631.<\/p>\n\n\n\n<p>\u0628- \u0627\u0642\u062a\u0631\u062d \u0647\u062f\u0641\u0627\u064b \u062a\u0633\u0648\u064a\u0642\u064a\u0627\u064b \u0648\u0627\u062d\u062f\u0627\u064b \u064a\u0645\u0643\u0646 \u0644\u0640&#8221;\u0646\u0648\u0631&#8221; \u062a\u0628\u0646\u0651\u064a\u0647 \u0641\u064a \u0627\u0644\u0623\u0641\u0642 \u0627\u0644\u0642\u0631\u064a\u0628 (\u0633\u0646\u0629 \u0648\u0627\u062d\u062f\u0629) \u0648\u0647\u062f\u0641\u0627\u064b \u0622\u062e\u0631 \u0641\u064a \u0627\u0644\u0623\u0641\u0642 \u0627\u0644\u0628\u0639\u064a\u062f (3 \u0633\u0646\u0648\u0627\u062a)\u060c \u0645\u0639 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u062d\u062a\u0631\u0627\u0645 \u062e\u0635\u0627\u0626\u0635 SMART.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0627\u0644\u0633\u0624\u0627\u0644-04-\u0627\u0644\u0645\u064a\u0632\u0629-\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629-\u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639-3-\u0646\u0642\u0627\u0637\"><strong>\u0627\u0644\u0633\u0624\u0627\u0644 04: \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3 \u0646\u0642\u0627\u0637)<\/strong><strong><\/strong><\/h5>\n\n\n\n<p>\u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u062d\u0627\u0644\u064a\u0627\u064b \u0639\u0644\u0649 &#8220;\u062e\u0641\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0645\u0648\u0633\u0645\u064a\u0627\u064b&#8221; \u0644\u0645\u0648\u0627\u062c\u0647\u0629 \u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u064a\u0645\u062a\u0644\u0643\u0648\u0646 \u062a\u0642\u0646\u064a\u0627\u062a \u062d\u062f\u064a\u062b\u0629 \u0648\u0623\u0633\u0639\u0627\u0631\u0627\u064b \u0645\u062f\u0639\u0645\u0629. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b\u060c \u0644\u0645\u0627\u0630\u0627 \u064a\u064f\u0639\u062a\u0628\u0631 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u062d\u0631\u0628 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 &#8220;\u0641\u062e\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b&#8221; \u0644\u0634\u0631\u0643\u0629 &#8220;\u0646\u0648\u0631&#8221;\u061f \u0648\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0645\u0648\u0642\u0639 \u0627\u0644\u0628\u062f\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0628\u0646\u0627\u0647 \u0627\u0633\u062a\u0646\u0627\u062f\u0627\u064b \u0625\u0644\u0649 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u0647\u0627\u061f<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0627\u0644\u0633\u0624\u0627\u0644-04-\u0623\u0633\u0626\u0644\u0629-\u0646\u0638\u0631\u064a\u0629-\u0639\u0627\u0645\u0629-5-\u0646\u0642\u0627\u0637\"><strong>\u0627\u0644\u0633\u0624\u0627\u0644 04: \u0623\u0633\u0626\u0644\u0629 \u0646\u0638\u0631\u064a\u0629 \u0639\u0627\u0645\u0629&nbsp;&nbsp; (5 \u0646\u0642\u0627\u0637)<\/strong><strong><\/strong><\/h5>\n\n\n\n<p>\u0623- \u0639\u0631\u0651\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0648\u0627\u0630\u0643\u0631 \u062b\u0644\u0627\u062b\u0629 \u0645\u062c\u0627\u0644\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u064a\u062a\u0646\u0627\u0648\u0644\u0647\u0627.<\/p>\n\n\n\n<p>\u0628- \u0645\u0627 \u0647\u0648 &nbsp;\u062a\u062d\u0644\u064a\u0644 PESTEL\u061f\u060c \u0645\u0639 \u0625\u0639\u0637\u0627\u0621 \u0645\u062b\u0627\u0644 \u0648\u0627\u062d\u062f \u0641\u0642\u0637 \u0644\u0643\u0644 \u0639\u0646\u0635\u0631.<\/p>\n\n\n\n<p>\u062c- \u0627\u0630\u0643\u0631 \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0641\u0642 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0635\u062d\u064a\u062d \u0644\u0647\u0627 \u0639\u0645\u0644\u064a\u0627.<em>\u0645\u0639 \u062a\u0645\u0646\u064a\u0627\u062a\u064a \u0644\u0643\u0645 \u0628\u062f\u0648\u0627\u0645 \u0627\u0644\u062a\u0648\u0641\u064a\u0642<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u0627\u0644\u0625\u062c\u0627\u0628\u0629-\u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629-\u062d\u0644-\u0627\u0645\u062a\u062d\u0627\u0646-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-\u0644\u0634\u0631\u0643\u0629-\u0646\u0648\u0631\"><strong>\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629: \u062d\u0644 \u0627\u0645\u062a\u062d\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0634\u0631\u0643\u0629 \u0646\u0648\u0631<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/leadmarktblog.com\/wp-content\/uploads\/2026\/05\/\u0625\u062c\u0627\u0628\u0629-\u0627\u0645\u062a\u062d\u0627\u0646-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-1024x571.png\" alt=\"\u0645\u0641\u062a\u0627\u062d \u0630\u0647\u0628\u064a \u064a\u0631\u0645\u0632 \u0625\u0644\u0649 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629 \u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0645\u062a\u062d\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.\" class=\"wp-image-4412\" style=\"width:947px\" title=\"\" srcset=\"https:\/\/leadmarktblog.com\/wp-content\/uploads\/2026\/05\/\u0625\u062c\u0627\u0628\u0629-\u0627\u0645\u062a\u062d\u0627\u0646-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-1024x571.png 1024w, https:\/\/leadmarktblog.com\/wp-content\/uploads\/2026\/05\/\u0625\u062c\u0627\u0628\u0629-\u0627\u0645\u062a\u062d\u0627\u0646-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-300x167.png 300w, https:\/\/leadmarktblog.com\/wp-content\/uploads\/2026\/05\/\u0625\u062c\u0627\u0628\u0629-\u0627\u0645\u062a\u062d\u0627\u0646-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-768x428.png 768w, https:\/\/leadmarktblog.com\/wp-content\/uploads\/2026\/05\/\u0625\u062c\u0627\u0628\u0629-\u0627\u0645\u062a\u062d\u0627\u0646-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-1536x857.png 1536w, https:\/\/leadmarktblog.com\/wp-content\/uploads\/2026\/05\/\u0625\u062c\u0627\u0628\u0629-\u0627\u0645\u062a\u062d\u0627\u0646-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-18x10.png 18w, https:\/\/leadmarktblog.com\/wp-content\/uploads\/2026\/05\/\u0625\u062c\u0627\u0628\u0629-\u0627\u0645\u062a\u062d\u0627\u0646-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.png 1664w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u0645\u0641\u062a\u0627\u062d \u0630\u0647\u0628\u064a \u064a\u0631\u0645\u0632 \u0625\u0644\u0649 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629 \u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0645\u062a\u062d\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<br><\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0625\u062c\u0627\u0628\u0629-\u0627\u0644\u0633\u0624\u0627\u0644-01-\u0627\u0644\u062a\u0634\u062e\u064a\u0635-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a-3-\u0646\u0642\u0627\u0637\"><strong>\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0624\u0627\u0644 01: \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (3 \u0646\u0642\u0627\u0637)<\/strong><strong><\/strong><\/h5>\n\n\n\n<p><strong>\u0623- \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a \u0645\u0639 \u0623\u0645\u062b\u0644\u0629 \u0645\u0646 \u0627\u0644\u062d\u0627\u0644\u0629 (1.5 \u0646\u0642\u0637\u0629)<\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/strong><strong>:<\/strong>\u00a0\u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642\u060c \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635\u060c \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 (\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641)\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u0645\u0648\u0642\u0639 \u0648\u0628\u0646\u0627\u0621 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629.\n<ul class=\"wp-block-list\">\n<li><em>\u0645\u062b\u0627\u0644 \u0645\u0646 \u0627\u0644\u062d\u0627\u0644\u0629<\/em><em>:<\/em>\u00a0\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0623\u0633\u0648\u0627\u0642 \u062e\u0627\u0631\u062c\u064a\u0629 (\u0627\u0644\u062a\u0635\u062f\u064a\u0631 \u0644\u0644\u0645\u063a\u0631\u0628\u060c \u062a\u0648\u0646\u0633\u060c \u0641\u0631\u0646\u0633\u0627) \u0623\u0648 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0642\u0637\u0627\u0639 \u062c\u062f\u064a\u062f (\u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0648\u0627\u0644\u0641\u0646\u0627\u062f\u0642 B2B).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a<\/strong><strong>:<\/strong>\u00a0\u0647\u0648 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a (\u0642\u0635\u064a\u0631 \u0627\u0644\u0623\u062c\u0644) \u0627\u0644\u0645\u062a\u0645\u062b\u0644 \u0641\u064a \u062a\u062c\u0633\u064a\u062f \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0623\u0631\u0636 \u0627\u0644\u0648\u0627\u0642\u0639 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (\u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u0633\u0639\u0631\u060c \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0627\u0644\u062a\u0631\u0648\u064a\u062c).\n<ul class=\"wp-block-list\">\n<li><em>\u0645\u062b\u0627\u0644 \u0645\u0646 \u0627\u0644\u062d\u0627\u0644\u0629<\/em><em>:<\/em>\u00a0\u062e\u0641\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0645\u0648\u0633\u0645\u064a\u0627\u064b\u060c \u0648\u062a\u0648\u0632\u064a\u0639 \u0645\u0637\u0648\u064a\u0627\u062a \u0648\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0628- \u0647\u0644 \u062a\u0645\u0627\u0631\u0633 &#8220;\u0646\u0648\u0631&#8221; \u062a\u0633\u0648\u064a\u0642\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u062d\u0642\u064a\u0642\u064a\u0627\u064b\u061f (1.5 \u0646\u0642\u0637\u0629)<\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0625\u062c\u0627\u0628\u0629<\/strong><strong>:<\/strong>\u00a0\u0644\u0627\u060c \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0627 \u062a\u0645\u0627\u0631\u0633 \u062a\u0633\u0648\u064a\u0642\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u062d\u0642\u064a\u0642\u064a\u0627\u064b \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0644\u064a.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0639\u0644\u064a\u0644 \u0645\u0646 \u0627\u0644\u0646\u0635<\/strong><strong>:<\/strong>\u00a0\u0648\u0631\u062f \u0641\u064a \u0627\u0644\u0646\u0635 \u0635\u0631\u0627\u062d\u0629 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0639\u0645\u0644 &#8220;\u062f\u0648\u0646 \u0648\u062c\u0648\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0648\u062b\u0642\u0629 \u0623\u0648 \u0623\u0647\u062f\u0627\u0641 \u0645\u062d\u062f\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0628\u0639\u064a\u062f&#8221;\u060c \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u062a\u0639\u062a\u0645\u062f \u0641\u0642\u0637 \u0639\u0644\u0649 \u0631\u062f\u0648\u062f \u0623\u0641\u0639\u0627\u0644 \u062a\u0643\u062a\u064a\u0643\u064a\u0629 \u0648\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0623\u062c\u0644 (\u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u062a\u0648\u0632\u064a\u0639 \u0645\u0637\u0648\u064a\u0627\u062a) \u0644\u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0648\u062a\u062a\u062c\u0627\u0647\u0644 \u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0643\u0628\u0631\u0649 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0643\u0627\u0644\u062a\u0635\u062f\u064a\u0631 \u0623\u0648 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0642\u0637\u0627\u0639\u0627\u062a \u062c\u062f\u064a\u062f\u0629.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"\u0625\u062c\u0627\u0628\u0629-\u0627\u0644\u0633\u0624\u0627\u0644-02-\u062a\u062d\u0644\u064a\u0644-\u0627\u0644\u0648\u0636\u0639-\u0627\u0644\u062d\u0627\u0644\u064a-\u0644\u0644\u0634\u0631\u0643\u0629-6-\u0646\u0642\u0627\u0637\"><strong>\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0624\u0627\u0644 02: \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0644\u0634\u0631\u0643\u0629 (6 \u0646\u0642\u0627\u0637)<\/strong><strong><\/strong><\/h5>\n\n\n\n<p><strong>\u0623- \u062a\u062d\u0644\u064a\u0644<\/strong><strong> SWOT <\/strong><strong>\u0644\u0634\u0631\u0643\u0629 &#8220;\u0646\u0648\u0631&#8221; (4 \u0646\u0642\u0627\u0637)<\/strong><strong>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 (Strengths &#8211; S)<\/strong><\/td><td><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 (Weaknesses &#8211; W)<\/strong><\/td><\/tr><\/thead><tbody><tr><td>1. \u0633\u0645\u0639\u0629 \u062c\u064a\u062f\u0629 \u0645\u0646 \u062d\u064a\u062b &#8220;\u0627\u0644\u062c\u0648\u062f\u0629&#8221; \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 (\u0641\u0648\u0642 35 \u0633\u0646\u0629).<br>2. \u0642\u0627\u0639\u062f\u0629 \u0645\u0648\u0632\u0639\u064a\u0646 \u0648\u0641\u064a\u0651\u0629 \u0644\u0644\u0634\u0631\u0643\u0629.<br>3. \u062a\u0646\u0648\u0639 \u0641\u064a \u062e\u0637\u0648\u0637 \u0627\u0644\u0625\u0646\u062a\u0627\u062c (\u062a\u0645\u0648\u0631\u060c \u062d\u0628\u0648\u0628\u060c \u0632\u064a\u0648\u062a \u0646\u0628\u0627\u062a\u064a\u0629).<br>4. \u062e\u0628\u0631\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 (\u062a\u0623\u0633\u0633\u062a \u0639\u0627\u0645 2005).<\/td><td>1. \u062a\u0631\u0627\u062c\u0639 \u0645\u0644\u062d\u0648\u0638 \u0641\u064a \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0645\u0646\u0627\u0637\u0642.<br>2. \u0627\u0631\u062a\u0641\u0627\u0639 \u0643\u0628\u064a\u0631 \u0641\u064a \u0645\u0635\u0627\u0631\u064a\u0641 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0641\u064a \u0627\u0644\u062c\u0646\u0648\u0628.<br>3. \u063a\u064a\u0627\u0628 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0648\u062b\u0642\u0629 \u0648\u0623\u0647\u062f\u0627\u0641 \u0628\u0639\u064a\u062f\u0629 \u0627\u0644\u0645\u062f\u0649.<br>4. \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0623\u0633\u0627\u0644\u064a\u0628 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u062a\u0642\u0644\u064a\u062f\u064a\u0629 (\u0645\u0637\u0648\u064a\u0627\u062a) \u0648\u0633\u064a\u0627\u0633\u0629 \u062a\u0633\u0639\u064a\u0631 \u062f\u0641\u0627\u0639\u064a\u0629.<br>5. \u0639\u062f\u0645 \u0627\u0633\u062a\u0642\u0637\u0627\u0628 \u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0634\u0628\u0627\u0628 (\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0641\u0626\u0629 \u0641\u0648\u0642 35).<\/td><\/tr><tr><td><strong>\u0627\u0644\u0641\u0631\u0635 (Opportunities &#8211; O)<\/strong><\/td><td><strong>\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a (Threats &#8211; T)<\/strong><\/td><\/tr><tr><td>1. \u0637\u0644\u0628 \u062e\u0627\u0631\u062c\u064a \u0645\u062a\u0646\u0627\u0645\u064a \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u0648\u0631 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u0628\u062a\u063a\u0644\u064a\u0641 \u0645\u0645\u064a\u0632 (\u0627\u0644\u0645\u063a\u0631\u0628\u060c \u062a\u0648\u0646\u0633\u060c \u0641\u0631\u0646\u0633\u0627).<br>2. \u0641\u0631\u0635\u0629 \u063a\u064a\u0631 \u0645\u0633\u062a\u063a\u0644\u0629 \u0645\u062d\u0644\u064a\u0627\u064b \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0648\u0627\u0644\u0641\u0646\u0627\u062f\u0642 (B2B).<br>3. \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0640 &#8220;\u062a\u063a\u0644\u064a\u0641 \u0645\u0645\u064a\u0632&#8221; \u0644\u0632\u064a\u0627\u062f\u0629 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d.<\/td><td>1. \u062f\u062e\u0648\u0644 \u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u062c\u062f\u062f \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642.<br>2. \u0627\u0645\u062a\u0644\u0627\u0643 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0625\u0646\u062a\u0627\u062c \u062d\u062f\u064a\u062b\u0629.<br>3. \u0633\u064a\u0627\u0633\u0629 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u0645\u062f\u0639\u0645\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-left\"><strong>\u0628- \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0641\u064a \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a (2 \u0646\u0642\u0627\u0637):<\/strong><br><span style=\"text-decoration: underline;\"><strong>\u0639\u0627\u0645\u0644\u0627\u0646 \u062f\u0627\u062e\u0644\u064a\u0627\u0646:<\/strong><br><\/span><em>1.\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0648\u0632\u0639\u064a\u0646 \u0627\u0644\u0648\u0641\u064a\u0629:<\/em>\u00a0\u062a\u0645\u0646\u062d \u0627\u0644\u0634\u0631\u0643\u0629 \u0642\u0648\u0629 \u062a\u0641\u0627\u0648\u0636\u064a\u0629 \u0648\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0625\u0646\u062c\u0627\u062d \u0623\u064a \u0633\u064a\u0627\u0633\u0629 \u062a\u0648\u0632\u064a\u0639 \u062c\u062f\u064a\u062f\u0629.<br>2.<em>\u0627\u0631\u062a\u0641\u0627\u0639 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0648\u0632\u064a\u0639:<\/em>\u00a0\u064a\u0641\u0631\u0636 \u0639\u0644\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u062c\u062f\u0648\u0649 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0644\u0644\u062a\u0648\u0632\u064a\u0639 \u0641\u064a \u0628\u0639\u0636 \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062c\u0646\u0648\u0628\u060c \u0645\u0645\u0627 \u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0643\u0627\u0646\u064a.<br><span style=\"text-decoration: underline;\"><strong>\u0639\u0627\u0645\u0644\u0627\u0646 \u062e\u0627\u0631\u062c\u064a\u0627\u0646:<\/strong><br><\/span>1.<em>\u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646:<\/em>\u00a0\u064a\u0641\u0631\u0636 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0636\u0631\u0648\u0631\u0629 \u062a\u062d\u062f\u064a\u062b \u0622\u0644\u0627\u062a\u0647\u0627 \u0623\u0648 \u062a\u063a\u064a\u064a\u0631 \u062a\u0645\u0648\u0642\u0639\u0647\u0627.<br><em>2.\u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u062f\u0648\u0644\u064a \u0627\u0644\u0645\u062a\u0646\u0627\u0645\u064a:<\/em>\u00a0\u0639\u0627\u0645\u0644 \u0628\u064a\u0626\u064a \u062e\u0627\u0631\u062c\u064a \u064a\u0634\u062c\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u062f\u0648\u064a\u0644 (\u0627\u0644\u062a\u0635\u062f\u064a\u0631).<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-left\" id=\"\u0625\u062c\u0627\u0628\u0629-\u0627\u0644\u0633\u0624\u0627\u0644-03-\u0623\u0647\u062f\u0627\u0641-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0648\u0645\u0635\u0641\u0648\u0641\u0629-\u0623\u0646\u0633\u0648\u0641-3-\u0646\u0642\u0627\u0637\"><strong>\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0624\u0627\u0644 03: \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641 (3 \u0646\u0642\u0627\u0637)<\/strong><\/h5>\n\n\n\n<p class=\"has-text-align-left\"><strong>\u0623- \u0645\u0648\u0642\u0639 &#8220;\u0646\u0648\u0631&#8221; \u0641\u064a \u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641 \u0648\u0627\u0642\u062a\u0631\u0627\u062d \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0645\u0648 (1.5 \u0646\u0642\u0637\u0629):<\/strong><br><strong>\u0645\u0648\u0642\u0639\u0647\u0627 \u0627\u0644\u062d\u0627\u0644\u064a:<\/strong>\u00a0\u062a\u0642\u0639 \u062d\u0627\u0644\u064a\u0627\u064b \u0641\u064a \u062e\u0627\u0646\u0629\u00a0<strong>&#8220;\u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0633\u0648\u0642&#8221; (Market Penetration)<\/strong>\u060c \u062d\u064a\u062b \u062a\u062d\u0627\u0648\u0644 \u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0641\u064a \u0623\u0633\u0648\u0627\u0642\u0647\u0627 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0629:<\/strong>\u00a0<strong>&#8220;\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0633\u0648\u0642&#8221; (Market Development)<\/strong>.<br><em>\u0627\u0644\u062a\u0628\u0631\u064a\u0631:<\/em>\u00a0\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0639\u0637\u064a\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629\u060c \u0647\u0646\u0627\u0643 \u0641\u0631\u0635\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 (\u0623\u0648 \u0628\u062a\u0639\u062f\u064a\u0644 \u0628\u0633\u064a\u0637 \u0641\u064a \u0627\u0644\u062a\u063a\u0644\u064a\u0641) \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 (\u0627\u0644\u062a\u0635\u062f\u064a\u0631 \u0644\u0641\u0631\u0646\u0633\u0627\u060c \u062a\u0648\u0646\u0633\u060c \u0627\u0644\u0645\u063a\u0631\u0628) \u0623\u0648 \u0623\u0633\u0648\u0627\u0642 \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629\/\u0645\u0647\u0646\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 (\u0642\u0637\u0627\u0639 \u0627\u0644\u0641\u0646\u0627\u062f\u0642 \u0648\u0627\u0644\u0645\u0637\u0627\u0639\u0645).<br><strong>\u0628- \u0627\u0642\u062a\u0631\u0627\u062d \u0623\u0647\u062f\u0627\u0641 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 (SMART) (1.5 \u0646\u0642\u0637\u0629):<\/strong><br><strong>\u0647\u062f\u0641 \u0641\u064a \u0627\u0644\u0623\u0641\u0642 \u0627\u0644\u0642\u0631\u064a\u0628 (\u0633\u0646\u0629 \u0648\u0627\u062d\u062f\u0629):<\/strong>\u00a0\u0627\u0644\u062a\u0639\u0627\u0642\u062f \u0645\u0639 50 \u0641\u0646\u062f\u0642\u0627\u064b \u0648\u0645\u0637\u0639\u0645\u0627\u064b (B2B) \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0644\u062a\u0648\u0631\u064a\u062f \u0627\u0644\u062a\u0645\u0648\u0631 \u0648\u0627\u0644\u0632\u064a\u0648\u062a \u0628\u062d\u0644\u0648\u0644 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u062c\u0627\u0631\u064a\u060c \u0644\u062a\u0639\u0648\u064a\u0636 \u062a\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629.<br><strong>\u0647\u062f\u0641 \u0641\u064a \u0627\u0644\u0623\u0641\u0642 \u0627\u0644\u0628\u0639\u064a\u062f (3 \u0633\u0646\u0648\u0627\u062a):<\/strong>\u00a0\u062a\u062d\u0642\u064a\u0642 \u0646\u0633\u0628\u0629 15% \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0631\u0642\u0645 \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 (\u062d\u0648\u0627\u0644\u064a 67.5 \u0645\u0644\u064a\u0648\u0646 \u062f\u062c) \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0635\u062f\u064a\u0631 \u0627\u0644\u062a\u0645\u0648\u0631 \u0630\u0627\u062a \u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u0645\u0645\u064a\u0632 \u0625\u0644\u0649 \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u063a\u0631\u0628 \u0648\u0641\u0631\u0646\u0633\u0627 \u0648\u062a\u0648\u0646\u0633 \u0641\u064a \u063a\u0636\u0648\u0646 36 \u0634\u0647\u0631\u0627\u064b.<br><em>(\u0645\u0644\u0627\u062d\u0638\u0629: \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u0645\u062d\u062f\u062f\u0629\u060c \u0648\u0627\u0642\u0639\u064a\u0629\u060c \u0648\u0645\u062d\u062f\u062f\u0629 \u0628\u0632\u0645\u0646).<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-left\" id=\"\u0625\u062c\u0627\u0628\u0629-\u0627\u0644\u0633\u0624\u0627\u0644-04-\u0627\u0644\u0645\u064a\u0632\u0629-\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629-\u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639-3-\u0646\u0642\u0627\u0637\"><strong>\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0624\u0627\u0644 04: \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639 (3 \u0646\u0642\u0627\u0637)<\/strong><\/h5>\n\n\n\n<p class=\"has-text-align-left\"><strong>\u0644\u0645\u0627\u0630\u0627 \u062a\u0639\u062a\u0628\u0631 \u062d\u0631\u0628 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 &#8220;\u0641\u062e\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b&#8221; \u0644\u0634\u0631\u0643\u0629 &#8220;\u0646\u0648\u0631&#8221;\u061f (1.5 \u0646\u0642\u0637\u0629):<\/strong><br>\u0644\u0623\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u064a\u0645\u062a\u0644\u0643\u0648\u0646 &#8220;\u062a\u0642\u0646\u064a\u0627\u062a \u062d\u062f\u064a\u062b\u0629 \u0641\u064a \u0627\u0644\u0625\u0646\u062a\u0627\u062c&#8221; (\u0645\u0645\u0627 \u064a\u0639\u0646\u064a \u062a\u0643\u0644\u0641\u0629 \u0625\u0646\u062a\u0627\u062c \u0623\u0642\u0644) \u0648&#8221;\u0623\u0633\u0639\u0627\u0631\u0627\u064b \u0645\u062f\u0639\u0645\u0629&#8221;\u060c \u0628\u064a\u0646\u0645\u0627 &#8220;\u0646\u0648\u0631&#8221; \u062a\u0639\u0627\u0646\u064a \u0645\u0646 &#8220;\u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0635\u0627\u0631\u064a\u0641 \u0627\u0644\u062a\u0648\u0632\u064a\u0639&#8221;. \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u062d\u0631\u0628 \u0623\u0633\u0639\u0627\u0631 \u0633\u064a\u0624\u062f\u064a \u062d\u062a\u0645\u0627\u064b \u0625\u0644\u0649 \u062a\u0622\u0643\u0644 \u0647\u0648\u0627\u0645\u0634 \u0631\u0628\u062d \u0634\u0631\u0643\u0629 &#8220;\u0646\u0648\u0631&#8221; \u0648\u062a\u0639\u0631\u0636\u0647\u0627 \u0644\u062e\u0633\u0627\u0626\u0631 \u0645\u0627\u0644\u064a\u0629\u060c \u0644\u0623\u0646\u0647\u0627 \u0644\u0627 \u062a\u0645\u0644\u0643 \u0645\u064a\u0632\u0629 &#8220;\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u062a\u0643\u0644\u0641\u0629&#8221; (Cost Leadership).<br><strong>\u0627\u0644\u062a\u0645\u0648\u0642\u0639 \u0627\u0644\u0628\u062f\u064a\u0644 (Positioning) (1.5 \u0646\u0642\u0637\u0629):<\/strong><br>\u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0628\u0646\u0649 &#8220;\u0646\u0648\u0631&#8221; \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u00a0<strong>&#8220;\u0627\u0644\u062a\u0645\u0627\u064a\u0632&#8221; (Differentiation)<\/strong>. \u0646\u0638\u0631\u0627\u064b \u0644\u0627\u0645\u062a\u0644\u0627\u0643\u0647\u0627 \u0646\u0642\u0637\u0629 \u0642\u0648\u0629 \u062a\u062a\u0645\u062b\u0644 \u0641\u064a &#8220;\u0627\u0644\u0633\u0645\u0639\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u062c\u0648\u062f\u0629&#8221;\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0645\u0648\u0642\u0639 \u0643\u0640 &#8220;\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u0629 \u0648\u0623\u0635\u0627\u0644\u0629&#8221;\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u0645\u0645\u064a\u0632 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a (Premiumization)\u060c \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0645\u0633\u062a\u0639\u062f\u0629 \u0644\u062f\u0641\u0639 \u0633\u0639\u0631 \u0623\u0639\u0644\u0649 (Value for money)\u060c \u0648\u0627\u0644\u062a\u062e\u0644\u064a \u062a\u062f\u0631\u064a\u062c\u064a\u0627\u064b \u0639\u0646 \u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u062e\u064a\u0635\u0629.<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-left\" id=\"\u0625\u062c\u0627\u0628\u0629-\u0627\u0644\u0633\u0624\u0627\u0644-05-\u0623\u0633\u0626\u0644\u0629-\u0646\u0638\u0631\u064a\u0629-\u0639\u0627\u0645\u0629-5-\u0646\u0642\u0627\u0637\"><strong>\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0624\u0627\u0644 05: \u0623\u0633\u0626\u0644\u0629 \u0646\u0638\u0631\u064a\u0629 \u0639\u0627\u0645\u0629 (5 \u0646\u0642\u0627\u0637)<\/strong><\/h5>\n\n\n\n<p class=\"has-text-align-left\"><strong>\u0623- \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0645\u062c\u0627\u0644\u0627\u062a\u0647 (1.5 \u0646\u0642\u0637\u0629):<\/strong><br><em>\u0627\u0644\u062a\u0639\u0631\u064a\u0641:<\/em>\u00a0\u0647\u0648 \u0627\u0644\u0645\u0646\u0647\u062c \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a \u0627\u0644\u0630\u064a \u062a\u0633\u0639\u0649 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0625\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u060c \u0648\u062a\u0635\u0645\u064a\u0645 \u0639\u0631\u0636 \u0642\u064a\u0645\u0629 \u064a\u062d\u0642\u0642 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><em><span style=\"text-decoration: underline;\">\u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062b\u0644\u0627\u062b\u0629:<\/span><\/em><br>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 (\u0627\u0644\u062c\u0632\u0626\u064a\u0629 \u0648\u0627\u0644\u0643\u0644\u064a\u0629 \/ SWOT).<br>\u0627\u0644\u062a\u0642\u0633\u064a\u0645\u060c \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u060c \u0648\u0627\u0644\u062a\u0645\u0648\u0642\u0639 (STP: Segmentation, Targeting, Positioning).<br>\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0646\u0645\u0648.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><br><strong>\u0628- \u062a\u062d\u0644\u064a\u0644 PESTEL \u0645\u0639 \u0623\u0645\u062b\u0644\u0629 (2 \u0646\u0642\u0637\u0629):<\/strong><br><em>\u0627\u0644\u062a\u0639\u0631\u064a\u0641:<\/em>\u00a0\u0647\u0648 \u0623\u062f\u0627\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0643\u0644\u064a\u0629 (\u0627\u0644\u0645\u0627\u0643\u0631\u0648) \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0628\u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a.<br><em>\u0627\u0644\u0623\u0645\u062b\u0644\u0629:<\/em><br><strong>P &#8211; \u0633\u064a\u0627\u0633\u064a (Political):<\/strong>\u00a0\u0633\u064a\u0627\u0633\u0627\u062a \u062f\u0639\u0645 \u0627\u0644\u062a\u0635\u062f\u064a\u0631 \u0627\u0644\u062a\u064a \u062a\u0641\u0631\u0636\u0647\u0627 \u0627\u0644\u062d\u0643\u0648\u0645\u0629.<br><strong>E &#8211; \u0627\u0642\u062a\u0635\u0627\u062f\u064a (Economic):<\/strong>\u00a0\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0636\u062e\u0645 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629.<br><strong>S &#8211; \u0627\u062c\u062a\u0645\u0627\u0639\u064a (Social):<\/strong>\u00a0\u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u062d\u0631\u0635\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u0643\u0644 \u0627\u0644\u0635\u062d\u064a.<br><strong>T &#8211; \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a (Technological):<\/strong>\u00a0\u062a\u0637\u0648\u0631 \u0622\u0644\u0627\u062a \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u062d\u062f\u064a\u062b\u0629.<br><strong>E &#8211; \u0628\u064a\u0626\u064a (Environmental):<\/strong>\u00a0\u0627\u0644\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0646\u0627\u062e\u064a \u0648\u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0645\u062d\u0635\u0648\u0644 \u0627\u0644\u062a\u0645\u0648\u0631.<br><strong>L &#8211; \u0642\u0627\u0646\u0648\u0646\u064a (Legal):<\/strong>\u00a0\u0642\u0648\u0627\u0646\u064a\u0646 \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 (\u0645\u062b\u0644 \u0627\u0644\u0622\u064a\u0632\u0648 22000).<\/p>\n\n\n\n<p class=\"has-text-align-left\"><br><strong>\u062c- \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0628\u0627\u0644\u062a\u0631\u062a\u064a\u0628 (1.5 \u0646\u0642\u0637\u0629):<\/strong><br><strong>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a:<\/strong>\u00a0\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 (SWOT \/ PESTEL).<br><strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629:<\/strong>\u00a0\u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0630\u0643\u064a\u0629 (SMART).<br><strong>\u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (STP):<\/strong>\u00a0\u0627\u0644\u062a\u0642\u0633\u064a\u0645 (Segmentation)\u060c \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 (Targeting)\u060c \u0648\u0627\u0644\u062a\u0645\u0648\u0642\u0639 (Positioning).<br><strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0623\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0645\u0648:<\/strong>\u00a0(\u0645\u062b\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0628\u0648\u0631\u062a\u0631 \u0623\u0648 \u0623\u0646\u0633\u0648\u0641).<br><strong>\u0627\u0644\u062a\u0646\u0641\u064a\u0630 (\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a):<\/strong>\u00a0\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (4Ps).<br><strong>\u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645:<\/strong>\u00a0\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a.<\/p>\n\n\n\n<p>\u0642\u0627\u0631\u0646 \u0646\u0633\u062e\u0629<strong> \u0627\u0645\u062a\u062d\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a <\/strong>\u0647\u0630\u0647 \u0645\u0639 <a href=\"https:\/\/leadmarktblog.com\/en\/%d8%a7%d8%ae%d8%aa%d8%a8%d8%a7%d8%b1-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a\/\" data-type=\"link\" data-id=\"https:\/\/leadmarktblog.com\/en\/%d8%a7%d8%ae%d8%aa%d8%a8%d8%a7%d8%b1-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a\/\">\u0646\u0633\u062e \u0627\u062e\u0631\u0649 \u0633\u0627\u0628\u0642\u0629<\/a> \u0644\u0646\u0627  \u0648<a href=\"http:\/\/dspace.univ-khenchela.dz:4000\/items\/c7219025-2a64-497e-9f62-176ae2f76ae8\" data-type=\"link\" data-id=\"http:\/\/dspace.univ-khenchela.dz:4000\/items\/c7219025-2a64-497e-9f62-176ae2f76ae8\" rel=\"nofollow noopener\" target=\"_blank\">\u0646\u0633\u062e \u0627\u0645\u062a\u062d\u0627\u0646\u0627\u062a \u0644\u0627\u062e\u0631\u064a\u0646 <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0647\u0644 \u062a\u0628\u062d\u062b \u0639\u0646 \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644\u064a\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0647\u0627\u0631\u0627\u062a\u0643 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0641\u0647\u0645\u0643 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0644\u0633\u0648\u0642\u061f \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u064a\u0648\u0645\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u062d\u0641\u0638 \u0627\u0644\u0646\u0638\u0631\u064a \u0643\u0627\u0641\u064a\u0627\u064b \u0644\u0644\u0646\u062c\u0627\u062d\u060c \u0628\u0644 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0648\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062d\u0644\u0648\u0644. \u0644\u0630\u0644\u0643\u060c \u0646\u0636\u0639 \u0628\u064a\u0646 \u064a\u062f\u064a\u0643 \u0627\u0644\u064a\u0648\u0645 \u0646\u0645\u0648\u0630\u062c\u0627\u064b \u062a\u0637\u0628\u064a\u0642\u064a\u0627\u064b \u0648\u0645\u0630\u0647\u0644\u0627\u064b \u0644\u0640&nbsp;\u0627\u0645\u062a\u062d\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 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